CCR 16 Marketing Objectives

Written By: Colby Cannon Racing

1. Build brand name awareness for your company
2. Build a winning image for your company among your targeted audience of racing fans
3. Build sales before, during and after each race
4. Build employee morale
5. Earn publicity exposure for your company in local, regional, and potentially national print and broadcast media
6. Create a high exciting merchandising vehicle for cross-promotions and tie-ins
7. Increase your company's industry visibility through trade show appearances and tie-ins, vendor/supplier hospitality and media relations initiatives
8. Enhance client and supplier loyalty by providing VIP hospitality at races
9. Create a unified marketing strategy by reinforcing the sponsorship in advertising, sales promotion, employee relations, PR, merchandising, and trade tie-ins
10. Distinguish your company from your competition